DUBAI: Nissan is eco-friendly but also consumer-led, a top official from the Japanese automaker said in the wake of the company not signing a COP26 global pledge to phase out gas-guzzling cars. 

As many as 30 national governments joined the deal struck in Glasgow last month, as the transportation industry races to fix decades of environmental damage due to carbon emissions.

They were joined by six automotive giants, including Ford and Mercedes-Benz, but Nissan, with its French partner Renault, skipped the pact. 

“If customers say remove it (gas-fueled vehicle production), we will remove it,” Ashwani Gupta, Nissan’s chief operating officer told Arab News on Tuesday. 

“If (a customer) doesn’t find any more excitement in internal combustion engines cars; if he doesn’t find any price competitiveness in ICE cars; if he has to pay a CO2 penalty, why will he keep it?”

Gupta, who was in Dubai for a media tour, emphasized the importance of making the transition smooth for Nissan’s customers.

“I think it’s up to us how to make it competitive, so customers will naturally do it,” he explained, adding: “In Europe, it will happen very soon.”

The Japanese automaker is ramping up efforts to introduce new electric car models in the next 10 years, aiming for a 50 percent electrification mix by 2030, as it also doubles down on being carbon neutral across the life cycle of its products by 2050. 

Last week, it announced a $17.6 billion investment to develop solid-state batteries for its planned electric model line-up, as well as to establish a pilot plant by 2024, with production starting by 2028. 

Europe is the company’s biggest market for electrification, and it plans to increase sales of electric vehicles in the region by more than 75 percent — followed by Japan, China, and the US. 

As for the Middle East, Gupta said the region has the vision for sustainability and global excellence. 

“Timing could be different because other markets started before, but the Middle East is starting now,” he said.

In an earlier statement, Gupta said his company’s vision is focused on creating “customer pull through an attractive proposition.”

The company is planning to localize manufacturing and sourcing to make electric vehicles more competitive — starting with its core markets of Japan, China, and the US, drawing from its EV Hub concept in the UK. 

“Nissan is working for the future,” Gupta said, downplaying remarks of former Chairman Carlos Ghosn, who said the carmaker is “visionless.”