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Emirates airline invests over $2bn to boost customer experience 


RIYADH: Dubai-based Emirates airline is investing over $2 billion to boost its inflight customer experience, according to a statement. 

The investment includes a program to retrofit over 120 aircraft with the latest interiors, in addition to an array of other service improvements across all cabins starting in 2022.

“While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers,” President Tim Clark said.

“Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground,” he added. 

The airline’s latest initiatives include upgraded meal choices, new vegan menu, a “cinema in the sky” experience, cabin interior upgrades and sustainable choices. 

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